ABOUT

I lead UX design for complex B2B and B2B2C systems, bringing clarity to enterprise workflows and driving decisions that ship.

I am Diego Velazquez, a Senior Experience Designer
at TIAA. I lead UX design for complex workflows in regulated environments, aligning teams and driving decisions that ship. I am known for decision quality, fast execution, and production-ready craft. I partner with product, engineering, research, and stakeholders to turn ambiguity into clear direction and shipped outcomes.

Based in the U.S., Focused on regulated product experiences

Bilingual: English and Spanish

M.A. Human-Centered Design, Liberty University. Target graduation August 2026

B.A. Graphic Design & Media Arts, SNHU. Graduated October 2017

Diego Velazquez

UX PRODUCT DESIGNER

Lead decisions. 
Ship outcomes.

I help teams turn ambiguity into shipped outcomes.

HOW I WORK

A simple operating system for complex work.

Discover: clarify users, jobs-to-be-done, constraints, and success criteria.

Define: make decisions visible through IA, flows, tradeoffs, and measures.

Design & ship: prototype, validate, refine, and deliver with a learning plan.

WHAT I'M KNOWN FOR

Execution with a high bar.

Delivery: I meet deadlines consistently and keep teams moving from ambiguity to action.

Adaptability: I learn fast, adjust to constraints, and reshape plans to maintain momentum and quality.

High craft: I deliver clear hierarchy, strong interaction patterns, and detail that holds up in production.

Alignment: I facilitate clarity across stakeholders, make tradeoffs explicit, and keep teams moving.

CURRENTLY EXPLORING

Methods that increase velocity and clarity.

Figma Make: accelerate prototyping and faster decisions.

Efficiency systems: reusable patterns, templates, and shortcuts that increase velocity.

Hard problems: I perform best when constraints are real, and outcomes matter. 

EXPERIENCE

The short version.

TIAA (2022 to Present): Senior Experience Designer. B2B/B2B2C product UX

University of North Florida (2019 to 2022): Assistant Director, Creative Services Marketing

Castilleja School (2015 to 2019): Communications and Marketing leadership

TD Ameritrade (2003 to 2012): Operations Manager, New Accounts

OUTSIDE WORK

Leadership under pressure.

I coach youth soccer. It sharpened how I lead teams, set standards, and deliver performance under constraints.

LET'S CONNECT

If you are building complex products, I can help make them feel simple.

Contact

Diego Velazquez
Email: diegovelazquezdesign@gmail.com
Web: diegovelazquezdesign.com
www.linkedin.com/in/dvelazquezdesign

Copyright © 2026 Diego Velazquez Design.
All rights reserved.