UX WEB / RESPONSIVE EXPERIENCE

Sonora High School

Sonora_Thunderbolt-Display

Clarity for a school community.

A responsive web experience designed to help students, families, and staff find what they need quickly, across devices, while reinforcing the school’s identity and mission. 

PRODUCT SNAPSHOT

shield-user_white

Role

Design Lead (UX + Visual)
Led decisions across IA, navigation, and responsive UI.

users_white

Users

Families & staff
Prospective and current community members.
 

target_white

Scope

Responsive site experience
Homepage, athletics, and key page templates.

globe_white

Platform

Web + mobile + tablet
Designed to perform across breakpoints. 

OVERVIEW

Information people can act on.

Ipad_sonorahigh

Sonora High School’s website needed to present a broad set of information clearly and consistently. The experience supports the school’s mission and helps visitors move from questions to confident next steps.

THE CHALLENGE

Make “everything” feel organized. 

School websites serve many audiences and many tasks. The challenge was to reduce friction across common journeys, keep navigation predictable, and maintain readability across desktop, mobile, and tablet without overwhelming the visitor.

USERS

Built for quick scanning.

Different users, same need: find the right information fast.

graduation-cap

Students
Schedules, activities, athletics, and day-to-day updates.

house-heart

Parents and families
Key dates, programs, and contact information.

briefcase-business

Staff and community
Resources, announcements, and school operations.

APPROACH

Structure first. Then polish.

I focused on clear structure across pages and breakpoints, then refined hierarchy and visuals to support faster comprehension.

Discovery

Identified the primary audiences and the most common high-frequency tasks that drive visits to a school site.

Define

Translated those tasks into a simple information architecture and a repeatable page model so the experience stays consistent.

Design

Designed responsive layouts for homepage and key sections, ensuring readability and navigation clarity across mobile and tablet.

Pages_sonorahigh

KEY DECISIONS

The decisions that shaped the experience.

Three choices improved clarity, consistency, and usability across devices.

01

Responsive-first layouts

Designed key views intentionally for desktop, mobile, and tablet to ensure users get the same clarity everywhere.

Less opportunity for device-specific “showpiece” layouts in exchange for consistency and maintainability.

02

Prioritize high-intent sections

Elevated key content areas like athletics so frequent tasks are easier to reach and scan.

Reduced emphasis on secondary content in exchange for faster access to the information most users need.

03

Build a repeatable page system

Established consistent templates for interior pages so content stays structured and predictable over time. 

Fewer unique page layouts in exchange for stronger consistency and easier future updates.

REFLECTION

A school site should feel calm.

This project reinforced a simple principle: when content is broad, structure must do more work than styling. Clear hierarchy and consistent page patterns reduce cognitive load and improve trust.

svg-image

When information is easy to find, the community feels supported. That is the standard for any public-facing service experience.

svg-image
SHS_FullScreen-Cover_athletics

Selected Works

TIAAEnterprise UX • Institutional Services
University of North FloridaUX Leadership • Higher Education
P-CubedBrand Strategy • Consulting Experience
Castilleja SchoolUX Systems • Institutional Systems
Golden Pearl RetrieversUX Web • Digital Commerce Experience
Unbridled SMBrand UX • Sports Management Platform
Conocete a ti mismoBrand UX • Digital Service Experience
Barcelona Bay AreaUX Web • Sports Club Experience
Palo Alto Soccer ClubUX Web • Sports Club Experience
Motherlode Christian SchoolUX Web • Education Experience
DV DesignBrand UX • Portfolio Platform
Ajax SonoraUX Web • Sports Club Experience
Sonora High ShoolUX Web • Education Experience
Mike Suess InsuranceBrand Identity • Small Business
DVUX

Contact

Diego Velazquez
Email: diegovelazquezdesign@gmail.com
Web: diegovelazquezdesign.com
www.linkedin.com/in/dvelazquezdesign

Copyright © 2026 Diego Velazquez Design.
All rights reserved.